All of the providers here in their advertising avoid the use of the word "broadband" and instead use "high speed" instead.
Turns out that "broadband" has a specific legal meaning, currently, as of 2015, 6.0 Mbps or better. The providers don't want to be held to that.
15 years ago, the "cat's pajamas" was ISDN at 64Kbps. T1 could get you 1.0Mbps. Now we have gigabit networking and we piss most of it away drawing pretty pictures and running huge scripts that mostly do nothing productive.
I ordered my new connection yesterday - I live out in the sticks, and we've been petitioning for a number of years to get anything like a sensible speed out of our suppliers. The new service is promising 50Mbps d/l speeds, although I suspect that we're only getting FTTC, so since the actual cabinet is still over a mile away, we'll probably only get around 75% of that. Still, it's a 100 times improvement for most of our village!