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      CommentAuthorDuracell
    • CommentTimeJun 3rd 2016 edited
     
    How to complain

    We can examine complaints about the content and targeting of marketing communications.

    If you object to the content of a commercial marketing communication (advertisement, promotion, direct mail, etc) on TV, radio, online, internet, posters, brochures, newspapers, magazines, emails, cinema, direct mailings, etc., or to sales promotional material, you can submit your complaint through our online complaint form or write to us by letter with your full name and address and also providing, as far as you can:
    •a screen shot of the advertisement if online,
    •a copy of the marketing communication, if possible, (i.e. press, magazine, etc)
    •details of when and where it appeared
    •the name of the advertiser
    •in the case of sales promotions, the name of the product and the promoter and copies of labels, leaflets or entry forms
    •in the case of a direct mailing, a copy of the envelope as well as the mailing
    •the reasons why you consider the advertising to be wrong.
    •confirmation as to whether you are objecting as an individual consumer or as a competitor.

    Or you can use our on-line complaint form

    Complaints are investigated free of charge. To the extent permitted by law, the identity of an individual consumer complainant remains confidential unless a commercial or other interest is involved in making a complaint. Complainants may be asked to confirm that they have no such interest.
    Our address is:-
    The Advertising Standards Authority for Ireland,
    Ferry House,
    48 Lower Mount Street
    Dublin 2

    Phone: (01) 613 7040
    Fax: (01) 613 7043
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      CommentAuthorDuracell
    • CommentTimeJun 3rd 2016 edited
     
    Complaint procedure

    A complaint is evaluated initially by the ASAI Executive to determine whether it comes within the terms of reference of the Code and whether there is a prima facie case for investigation.

    Where the Executive determines that there is a prima facie case for investigation, an investigation is commenced and the advertiser or promoter (or the advertising/promotional marketing agency involved) is informed of the complaint and invited to comment on it in relation to the Code. They are required to respond, and to submit substantiation where necessary, within such period as the Executive may request, normally within ten days.

    On receiving the response, the Executive, where it considers that circumstances warrant it, prepares a summary of the case. This will include any facts or advice that the Executive has gathered. It will include the Executive’s Recommendation to the Complaints Committee in relation to what the Committee’s decision might be on the marketing communication’s compliance with the Code and whether the complaint should be upheld. It may also recommend other courses of action ot the Committee.

    The complainant and the advertiser/promoter or agency are provided with a copy of the Executive’s Recommendation and are given an opportunity to express any further views in the matter at that stage within a period which the Executive may specify, before referral to the Complaints Committee.. The case, including any views received on the Recommendation, is then submitted by the Executive to the independent Complaints Committee, which decides whether or not the Code rules have been contravened.

    Details of the case including the name of the advertiser/promoter and the agency and the Complaints Committee’s conclusion, but not the name of a consumer complainant, are set out in a Case Report which, at the discretion of the Committee, is released to media for publication and posted on the ASAI’s website www.asai.ie.

    A marketing communication which has contravened the rules of the Code is required to be amended or withdrawn . In the case of a sales promotion, the promoter may be requested to make the necessary changes to the way the promotion is communicated or conducted and, where appropriate, may also be asked to recompense any consumers who have been adversely affected.

    Notwithstanding the above, the investigation procedure and the consideration by the Complaints Committee may be accelerated or otherwise varied where circumstances warrant. If a case is considered by the Executive, in its absolute discretion, to be particularly grave, the Executive may request interim action by the advertiser/promoter or agency, including the immediate amendment or withdrawal of a marketing communication or promotion pending completion of the investigation and adjudication by the Complaints Committee.
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      CommentAuthorDuracell
    • CommentTimeJun 3rd 2016
     
    Section 4: MISLEADING ADVERTISING


    Truthfulness


    4.1


    A marketing communication should not mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise

    ...

    Honesty


    4.4


    Advertisers should not exploit the credulity, inexperience or lack of knowledge of consumers.

    ...

    Substantiation


    4.9


    A marketing communication should not contain claims – whether direct or indirect, expressed or implied – which a consumer would be likely to regard as being objectively true unless the objective truth of the claims can
    be substantiated.



    4.10


    Before offering a marketing communication for publication, advertisers should satisfy themselves that they will be able to provide documentary evidence to substantiate all claims that consumers are likely to regard as objective. Relevant evidence should be sent without delay if requested by the ASAI and should be adequate to support both detailed claims and the overall impression created by the marketing communication.



    4.11


    If there is a significant division of informed opinion about any claim made in a marketing communication, the claim should not be portrayed as universally accepted.



    4.12


    Marketing communications should not present statistics in such a way as to exaggerate the validity of an advertising claim nor give the unjustified impression that there is validity to the claim.



    4.13


    Marketing communications should not:
    (a) misuse, mischaracterise or misleadingly cite any technical data, e.g. research results or quotations from technical and scientific publications;
    or
    (b) use scientific terminology or vocabulary in such a way as to suggest falsely or misleadingly that an advertising claim has scientific validity.

    ...

    Testimonials and Endorsements


    4.15


    Advertisers who use testimonials should be able to provide relevant supporting documentation and they should hold signed and dated proof for any testimonials they use; such information should be provided to the ASAI immediately on request. Testimonials by persons named or depicted in a marketing communication may be used only with the prior permission of those persons and only where such permission still holds.



    4.16


    Testimonials may be misleading if the formulation of the product or its market environment changes significantly. They should therefore relate to the product as currently offered.



    4.17


    Testimonials do not constitute substantiation and the opinions expressed in them should be supported, where necessary, with independent evidence of their accuracy. Claims based on a testimonial should conform to the Code.
    •  
      CommentAuthorSwissie
    • CommentTimeJun 3rd 2016
     
    And the claims on orbo.com
    • CommentAuthorkorkskrew
    • CommentTimeJun 4th 2016
     
    Posted By: crwcomposer
    Posted By: Knuckles OTooleNewsEditor


    Yeah, that's the one. If he's still believin' then that's honestly kind of impressive. In a sad sort of way.
    He is so very impressive, in such sad ways.
  1.  
    Is he really? I question the assumption that he believes his own bullshit.
    •  
      CommentAuthorAngus
    • CommentTimeJun 4th 2016 edited
     
    Post moved to relevant tread.
    •  
      CommentAuthormaryyugo
    • CommentTimeJun 4th 2016
     
    Posted By: AngusPost moved to relevant tread.
    why oh why?
    •  
      CommentAuthorAngus
    • CommentTimeJun 4th 2016
     
    I thought it would be more useful there. Mind you, it did cross my mind that this is not in strict conformance with Moletrappian ideas about thread drift.

    Anent the latter, I'd like to point out that our extremely lax view on thread drift has kept this place alive and interesting longer than other more rigidly controlled internet parties.
    • CommentAuthorLakes
    • CommentTimeJun 5th 2016 edited
     
    •  
      CommentAuthormaryyugo
    • CommentTimeJun 5th 2016
     
    Posted By: LakesInternet Party time, fun fun fun!;)
    Don't knock CRT monitors. Some were quite clear and they heated the room in the winter. In the summer too.
    • CommentAuthorLakes
    • CommentTimeJun 5th 2016 edited
     
    And the degaussing coil made a nice buzz when the monitor was switched on. :)
    •  
      CommentAuthorDerrickA
    • CommentTimeJun 6th 2016
     
    And you got interesting movements and colour shifts in CRT monitors, when stray magnetic fields impinged upon them. I once had to make a service call to a corporate customer whose brand new monitor was "wobbling". When you see the building (surrounded by three white vans) on Google Maps, you'll probably understand why:

    https://www.google.ca/maps/@49.2055405,-123.1167974,166m/data=!3m1!1e3
  2.  
    Industrial landscapes are sometimes depressingly ugly
    •  
      CommentAuthorDerrickA
    • CommentTimeJun 6th 2016
     
    You've just never come to appreciate the sublime beauty of transformer yards.